Pharmaceuticals
UX UI Lead
Nexo Pharma
Strategy
2025
2025
User Flows
User Flows
about.
NexoPharma is a procurement platform designed to modernise the pharmaceutical supply chain. It connects manufacturers, wholesalers, distributors and pharmacies through an API-driven marketplace, providing real-time visibility of pricing, inventory and compliance. The product ambition is bold: automate the manual, fragmented processes that currently dominate the industry, and use predictive analytics to anticipate shortages and optimise purchasing.
As UX lead, my priority was problem-solving at the source. Before shaping flows or dashboards, we studied what users did before they came to Nexo, the frantic spreadsheets, late-night calls, and patched-together processes. These triggers revealed the real pain points and guided our design decisions.
challenge.
The problems were not abstract they were felt daily by users like Lukas, a wholesaler, or Aisling, a hospital pharmacist. They struggled with fragmented systems, late data, and unpredictable shortages. Every failure was costly: lost trust, wasted stock, or in Aisling’s case, delayed treatments. We deliberately reduced friction by adopting familiar e-commerce patterns, while inventing new ones where the industry had no precedent. The result was a platform rooted in user reality not just replacing old tools, but removing the need for them entirely.
From a product perspective, the biggest challenges were:
Making complexity usable. The platform had to cover compliance, predictive analytics, procurement and reporting without overwhelming users.
Balancing breadth and focus. Each persona had different workflows and priorities, but we could not build everything at once.
Demonstrating trust and control. Users were sceptical of yet another tool. They needed proof of value in real-time not promises hidden in dashboards.
Designing for adoption. Sign-up, verification, onboarding and training needed to be seamless. Many users had little appetite for technical integration.
Scaling responsibly. Huge eyebrow raise on how it would be done, how data would be shared, what about large scale buyers like hospitals etc.
result.
The outcome was a platform that transformed procurement from reactive firefighting into proactive strategy.
A single dashboard now consolidates inventory, compliance and demand signals, while predictive alerts flag shortages or over-ordering before they escalate. Operational flows such as ordering, invoicing and inventory updates were re-designed to sync automatically via APIs, cutting out the spreadsheet burden.
To ease adoption, we borrowed familiar behaviours from e-commerce quick views, carts and comparisons so users could find their footing instantly. For the sceptics, we introduced a sandbox environment: a safe space to trial live dashboards and alerts without risk, demonstrating value before committing.
We also pushed into new territory. A Google Maps + Gantt hybrid view allowed users to track drug availability and supply chain timelines in real time. It worked almost like a “drug news feed”, surfacing shortages and distribution issues geographically and over time.
For early adopters, the impact has been tangible: wholesalers have unlocked capital from dormant stock, hospitals have reduced emergency procurement costs, and pharmacies report higher on-shelf availability.
